Point & Shoot
TAGS - Logo | Identity | UI•UX | Website
PRSM Photography is a small independent studio that specializes in still-life, portrait-subjects, landscape, and wildlife photographs. Its craft is as much a hobby as it is a business.
The form, function, and high-end aesthetic feel of the website is targeted toward industry peers. Whose demographics tend to be millenials, hip, chic, artistic, have sophisticated tastes, and are technologically inclined.
Identity / UI / Navigation
The design and development goal for this project was to establish the logo and website with an overall minimalist appearance in order to give it a clean and edgy feel (echoing a similar sentiment about the professional photography industry). The logo needed to be simple, uniform, playful, and easy to read from left-right to top-down. This helps to express the notion of how photographers interact with their subjects and how art interacts with their viewer by encouraging eye movement through the viewers gaze.